Curriculum > Executive Sessions

Executive Session

Session Speaker

Jim Ambrose has been directly engaged in wholesale distribution sales and management positions for over 40 years. He is a very popular speaker and the author of the best selling books, 5 Fundamentals for the Wholesale Distribution Branch Manager, published by NAW and, My Business Analysis and Cracking Accounts, published by Jim Ambrose Workshops.

Jim's series of Workshops on Business Skills and Leadership Training for the Branch Manager and on selling skills for the outside salesperson have proven to be a valuable training tool for managers in all trades across the US and Canada. Visit the website for information on Jim's publications and workshops.

The Executive Sessions

5 Fundamentals for the Wholesale Distribution Branch Manager

Jim Ambrose author of National Association of Wholesalers' best-selling book, 5 Fundamentals for the Wholesale Distribution Branch Manager, will present the 5 most important skill sets for today's branch manager. The 5 Fundamentals are business skills and leadership tools that are based on practical experience and street smarts in the business. The presentation will provide tools and examples on how the 5 Fundamentals can be applied to produce immediate and lasting impact to profitability.

Cracking Accounts

This session will expand the fundamentals of sales management into a detailed description on managing the outside sales activity for profitable share gain. The presentation will be based on Jim's very popular book, Cracking Accounts, and explain how best to AIM the sales force, ARM the sales person for quality sales calls and how to conduct the best ENGAGEMENT with the customer. The tools of AIM ARM ENGAGE featured in the book focus the sales person on the right accounts to crack, significantly improve selling skills, and produce the right long term customers.