Curriculum > Executive Sessions

Executive Session

Distribution in a Post Amazon World

Digital changes everything but there are still many changes ahead. There will be digital versions of relationship and trust, there will be digital versions of order fulfillment and service, and there will be digital versions of capital structures and cash, and perhaps even Bitcoin. There will even be digital versions of companies. Yet, we are still analog beings living in an ever-increasing digital world. There will still be customers and distributors and suppliers, but all will likely operate very different than today. This session explores the forces of changes at work and explores several scenarios that may occur as a result.

Actionable Ways To Improve Your SEO & Google Adwords Performance Now

Have questions about Search Engine Optimization? Whether you're just getting started or you have some SEO experience, get practical, actionable Search Engine Optimization and Google Advertising advice that will position your business to grow and succeed in 2019. Doug Betensky, a digital marketing and SEO consultant from Upside Business Consultants, will teach you the do’s and don’ts of managing your SEO/Google Adwords programs. Doug will share tactics to “win”in the 2019 Search landscape, reach your desired target market with more precision, and get better results. The session includes Q&A.

Marketing as an Investment: How Marketing Leaders Can Take More Revenue Responsibility

As marketing leaders, you know the question will inevitably come: "How do I know we are getting a return on our marketing budget?" Instead of deferring to past budgets, marketing leaders should be seeking more revenue responsibility, not less. In this interactive workshop you will learn how marketers can take increased responsibility for ROI through smarter KPIs, better customer segmentation, and increased alignment with sales teams.

IBM Watson Analytics and Decision Optimization: How Do They All Work Together?

Enjoy the benefits of advanced analytics without the complexity. Discover relationships. Test correlations. Develop outlooks that can guide you to your next great achievement. Search for insights in your own voice and instantly get answers. Smart data discovery, automated predictive analytics, and cognitive capabilities enable you to interact with data conversationally. If you need to quickly spot a trend or your team wants to view insights in a dashboard, IBM Watson Analytics has you covered.

Understanding Blockchain Technology

A blockchain is a continuously growing list of records, which are linked and secured using cryptography. By design, a blockchain is resistant to modification of the data. It is an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. One of the current uses for blockchain is to improve transparency, standardization, and efficiency throughout the food supply chain. Other uses include the recording of financial transactions, insuring product authenticity, and an improved customer experience.